Alice Wheeler
Alice Wheeler London is made by Fancy Metal Goods, a Birmingham family business that's been running since 1932, though the Alice Wheeler name itself only launched in 2019. Crossbody bags, purses and makeup cases carry the brand's signature bee detail, in vegan leather across chocolate, berry, black and animal print finishes. It's become one of the rail's steadiest sellers, and the reason is usually the bee.
We stock Alice Wheeler because customers ask for the bee logo by name, sometimes before they've even picked up the bag. It's a small detail that's done a lot of work for a relatively young brand.
Crossbody bags make up most of the range, in the Kensington and Bloomsbury shapes, alongside make-up bags, train cases and folding mirrors that go with them. Chocolate, berry and black cover the everyday end, and zebra or leopard print handle the bolder choices.
Fancy Metal Goods has been trading in Birmingham since 1932, making it a genuinely old business behind a genuinely new brand. Alice Wheeler launched in 2019 and has grown quickly since, helped along by the bee insignia that now gets asked for by name.
Everything ships across the UK, or come and see the current bags and accessories in Penarth, alongside the rest of the accessories edit.
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