Maisonel is a London occasion wear label launched in 2024 by fourth-generation designer James Ellis of Studio Ellis, the house behind John Charles. It designs modern, sculpted occasion wear in premium satins and crepes with 3D floral and embroidery details.

Maisonel

Q: What is Maisonel known for?

Modern sculptural occasion wear. Heavyweight satins that hold their shape, handkerchief hems, 3D floral appliques and a palette of lattes, meadows and terracottas. It suits occasions that want polish without traditional embellishment.

Q: Where can I buy Maisonel dresses in the UK?

Through boutique stockists, including The Queen B in Penarth, near Cardiff. We carry Maisonel dresses and top-and-skirt sets fitted through personal styling appointments.

Q: Is Maisonel true to size?

The sculpted satins are structured, so the fit is precise and worth trying rather than guessing. Book an appointment and we will fit Maisonel honestly, and show you the same colourway across dress and set options where both exist.

Q: How is Maisonel different from John Charles?

Same design house, different registers. John Charles is the heritage label with hand embellishment and beadwork; Maisonel is the modern line with clean sculpted shapes and 3D florals. Plenty of customers try both in one appointment, and the right answer depends on the occasion.

Maisonel

Maisonel is the newest name on our occasion rails and already one of the most searched for. Launched in 2024 by James Ellis of Studio Ellis, the London label sculpts occasion wear in heavyweight satins and crepes, with 3D florals and handkerchief hems that read modern rather than traditional.

The pedigree explains the polish. Ellis is a fourth-generation designer whose family house also makes John Charles, and Maisonel is his younger, more sculptural answer: day-to-evening shapes in latte, meadow and terracotta, dresses and top-and-skirt sets that move between a wedding and a smart dinner.

Maisonel sells through boutiques, and The Queen B carries one of its Welsh rails. Book a styling appointment in Penarth to try the satins on, and see the sister label John Charles in the same fitting room if the occasion calls for more embellishment.

Frequently Asked Questions