Kevan Jon is a British occasion wear label founded in 1992 and designed by Kevan Aspinall. It is known for sculpted, draped dresses in signature stretch scuba fabric, with wrap, asymmetric and Bardot silhouettes plus capes and detachable overskirts.

Kevan Jon

Q: What is Kevan Jon known for?

The fit. Kevan Jon's stretch scuba shapes the body rather than clinging to it, which is why styles like the Mila pleat knee dress and the Serena flare get re-bought season after season. Statement colour and clean, sculptural lines finish the signature.

Q: Where can I buy Kevan Jon dresses in the UK?

Through the brand's stockists, including The Queen B Boutique in Penarth, near Cardiff. We carry one of the larger Kevan Jon collections in Wales, around 80 styles, fitted through personal styling appointments.

Q: Is Kevan Jon true to size?

The scuba fabric has real stretch, so many customers take their usual size and find it more forgiving than expected. Between styles the fit does vary, especially on pencil and asymmetric cuts. Try before you buy; we fit Kevan Jon daily and will steer you straight.

Q: Can I wear a Kevan Jon dress to more than one occasion?

That is half the point of them. A Mila or Serena works for a wedding, the races and a formal dinner with different shoes and jewellery each time. The overskirt styles go further still: remove the skirt and the dress underneath is a new outfit.

Kevan Jon

Kevan Jon dresses are the ones our stylists reach for when a customer says nothing ever fits. Designer Kevan Aspinall has been sculpting occasion wear in the UK since 1992, in signature stretch scuba that shapes rather than squeezes. The Mila pleat knee dress has a following of its own.

The named styles are the way in. The Mila and its pleats flatter nearly everyone. The Serena comes as a sleeved flare or a pencil. The Phoenix does ballgown drama, and the Amara adds a plunge and an overskirt for the brave. Colours run from olive, damson and navy to dark rose and French pink.

Wraps, asymmetric lines, capes and detachable overskirts run right through the collection, which is why one Kevan Jon dress often covers several occasions. Buy it for the wedding, wear it to the races.

Try them at a styling appointment in Penarth. Scuba has to be felt on to be believed, and the mirror does the convincing for us.

Frequently Asked Questions